Calllaris Posted July 20, 2017 Share Posted July 20, 2017 “Our new trading name, 9mobile represents our ***9ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria" Etisalat Nigeria on Tuesday confirmed it has changed its name to 9mobile. The confirmation was contained in a statement by the company’s Chief Executive Officer, Boye Olusanya. The statement said: “Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.” Olusanya said the name represents its heritage and its evolution over nine years. He said: “Our new trading name, 9mobile represents our ***9ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria. “Although our trading name has changed, we remain true to the same values on which our company was built. “A strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness. “Furthermore, this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs. “Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service. “In order to ensure the change of name is delivered efficiently and responsibly, we will take a measured approach to the migration to the new brand over the next few months. “Therefore as we go through this transition, our esteemed subscribers we ask for your patience and reaffirm our commitment to remain a listening brand. “We will continue to innovate, support, and empower you to do more – whether as an individual or a business. “To our business partners, your unwavering belief in the strength of our brand inspires us to do more. We will remain committed to working together and exploring possibilities to achieve our mutual goals; and to our stakeholders, we thank you for your abiding faith in us. “We will ensure that our core values of Innovation, Customer-centricity, and superior Quality of Service remain the pillars upon which we operate. “The soul of our business remains authentically Nigerian. “We are Here for You, Here for 9ja!” Quote Link to comment Share on other sites More sharing options...
Chrmd Posted July 20, 2017 Share Posted July 20, 2017 9mobile? Out of all the brand name they could think of, they came up with 9mobile... Quote Link to comment Share on other sites More sharing options...
Calllaris Posted July 20, 2017 Author Share Posted July 20, 2017 Fig. 9 seems to be significant to their story. It sounds weak though. Quote Link to comment Share on other sites More sharing options...
Chrmd Posted July 20, 2017 Share Posted July 20, 2017 EMTS layed them off i figured they wouldn't want them using their brand name any longer. its true, 9 does sound weak, no matter how relevant it is Quote Link to comment Share on other sites More sharing options...
Teewhy Posted July 20, 2017 Share Posted July 20, 2017 That was how they overcharged me yesterday. Called the customer care and I asked the lady I spoke with if they used my money to change their name and logo. The girl just dey laugh me oo. I like Etisalat network tho but they were too stingy with data. I hope 9mobile will be lenient with their data sha! Quote Link to comment Share on other sites More sharing options...
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