Althena Posted July 9, 2015 Share Posted July 9, 2015 In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola join in the conversation? They did it by trying the extraordinary. One of the world’s most well-known labels COCA COLA has removed its own label, off its cans, in an effort to promote a world without labels and prejudices. The famous brand introduces for the first time, a version of the iconic red-and- white can without text, without anything but the famous swoosh logo "The cans have been released in time with Coca-Cola’s global campaign, ‘Let’s take an extra second’, where the brand invites the world to take an extra second and get to know people, in order to get rid of all the stereotypes and preconceptions one might have." We live in a world with a large number of labels dividing people, so these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same - human." On some of the cans, the words "Labels are for cans not people" explicitly appear to encourage conversations. Coke is setting the bar pretty high these days. Remember they started the love has no race, gender, age, religion campaign earlier tis year with some cute same sex couple https://www.youtube.com/watch?v=kknSsX1S7xI 1 Quote Link to comment Share on other sites More sharing options...
Iris Posted July 9, 2015 Share Posted July 9, 2015 I read somewhere last night, someone asked Jimmy Wales (Wikipedia founder), "what do you think of same-sex marriage"? He said, "l'm fu-lly in support of it". I could see (l didn't) how he said that with triumphant glee. The comment wasn't made in public glare so there was no pressure. It was just an ordinary, honest answer between him and the asker. But what Coca-Cola has done is beyond the ordinary. It's frankly incredibly awesome. This is where empathy meets compassion. It's not simply saying "we support...." but embedding its acceptance on the body of its product in the most unimaginable way. This is innovation at best. I know it's easy for consumers who are preoccupied with their bigotry to switch to substitute drinks given the brand's unusual campaign, yet they did it anyway. Call it daring, it is. It feels like 'coming out' to the world that you're queer. This singular act: 'Let's take an extra second' clearly has no depth. I expect that it would be felt even by the iciest of hearts. Quote Link to comment Share on other sites More sharing options...
Iris Posted July 9, 2015 Share Posted July 9, 2015 On the business side, after 'share a coke'..they've set the pace for leadership excellence yet again. But l wonder why they waited until now to launch the campaign. Sales would have boomed certainly for the whole of last month's 'Pride'. Or prolly this post comes later? Quote Link to comment Share on other sites More sharing options...
dequeen Posted July 10, 2015 Share Posted July 10, 2015 Way to GO! Incredible ad! Ads like this show that we are ready for change, for acceptance, etc. Quote Link to comment Share on other sites More sharing options...
savvy Posted July 14, 2015 Share Posted July 14, 2015 Labels are for cans,not for individuals...wow that's deep!!! Quote Link to comment Share on other sites More sharing options...
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